Hopefully this does belong here as it is all about the fluff without containing a story. So rather than poll this topic as it seems there's a possibility of far more answers than I could squeeze in here. What I thought I'd ask is two fold, what does fluff mean to you? (how important/essential is it?). And What specifically about fluff, draws you in (the darkness, brooding qualities, inspiration/imagination invoked, or is it something else altogether). For myself, I find the criteria changes depending on the subject, so for Lizards I've always liked the hidden quality, sometimes being left with more questions and fewer answers at the end of a story does more credit, as it's always the things we don't know that fire the imagination that much more (especially as the guidance and knowledge they possessed is no more, but they are not dying/dwindling into extinction, or obscurity). It's the element of mystery, of loss, of enduring hardship and a determination to fight on regardless of the outcome. So with that all said, how about you?